On January 20th and 21st, 2023, a two-day course on Dental Photo/Video and Branding/Marketing was held. The course covered a range of topics, including the new patient experience, the choice of equipment and camera settings, and the photo studio workflow. Attendees were given the opportunity to participate in hands-on demonstrations, including intra-oral photography on typodonts, face scanning, and 3D scanning.
Participants also learned how to сreate presentations in Keynote, photo editing in iPhoto and iMovie video editing, which are essential skills for creating high-quality marketing content.
The course concluded with a live patient mock-up and case acceptance demonstration, which provided participants with practical experience in communicating with patients and presenting treatment options.